Plasma television is now acknowledged as a superior quality product with several innovative features. When the cathode ray tube (CRT) models became obsolete, consumers have two options namely LCD and Plasma televisions. Discussions or debates are going on among the consumers about the respective advantages of these two categories of televisions. Market watchers in UK and in the continent have no doubt that the competition between the above two models is a no-holds-barred phenomenon, but many agencies feel that plasma is having an edge over LCD as far as market share is concerned. In a fast changing scenario, there are claims and counter claims about the superiority of each over the other.
The most important factor that attracts the consumer is the affordability of plasma which is considered as cheaper than LCD television. When it comes to large sized screens, plasma, no doubt is the best bet. It is well known for better colour reproduction and contrast ratio. Another positive feature is the wide viewing angle offered by it. Consumers find it suitable for group viewing because of this advantage. The light weight device is available in attractive designs and can be hanged from the wall and is a space saving option. The unique technology offer uniform screen brightness which is a boon to those who have ophthalmic problems while watching television for longer periods. Modern plasma screens are also featured with anti-glare coatings apart from the above mentioned advantage. With extended longevity plasma can survive for more than 20 years and is considered as a productive investment by the consumers.
But there is one irritant factor that plagues the popularity of the plasma since it was introduced for public consumption. The screen burn-in caused by the phosphorus gas created apprehensions in the minds of the consumers about the durability of this product. Having sensed the consumer reactions in this context, manufacturers have announced unequivocally that suitable remedial actions have been taken to eliminate the burn-in problem in plasma television. Apart from improving the quality of phosphorus used, the unique motion logo technology is adopted to prevent burn-in. Progressive scan, closed caption decoder and temperature control are other technological features that make plasma TV a superb product. In the earlier models energy consumption was very high when compared to other categories like LCD. But later technological changes were effected to reduce energy consumption.
Markets have several brands and models of plasma televisions in response to the increasing demands of the public. Panasonic, one of the market leaders have announced their ambitious plan for 2010. They will be introducing 69 different models in a collaborative venture with UK Viera. The company claims that plasma can offer more comfortable viewing experience than LCD. This is based on the findings of a research team from Munich University which was commissioned by them. Samsung 50 inch HD Ready TV is offering novel features like 3D digital filter and 3 HDMI connections. Pioneer Kuro, Hitachi, LG, Fujitsu and NEC are other leading plasma television manufacturers who have offered innovative products in the recent past.
The year 2010 will see innumerable models of Plasma television entering the markets, thanks to the ambitious programmes of the companies. The competitive environment prevailing in the global television market will make the products more affordable than in the past.
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