Lets face it, in today’s complex and fast paced market, advertisers need every scrap of help they can get to increase sales and build a high quality, memorable brand. The single most effective way to do that is to use relevant, eye catching product pictures and images that consumers can relate to instantly.
There are many resources on the internet to help you find the best pictures for your offer or product. We recommend several high caliber websites, including istockphoto.com and sxc.hu. istockphoto.com is a paid service that allows you to search quickly for the kinds of photographs you’re looking for. All the images on istockphoto.com are high quality, and it won’t be a problem getting the pictures you need to increase conversions and give yourself a bonus.
sxc.hu is a fantastic website that offers free stock photos. This is the site for you if you’re only looking for a few pictures or if you’re on a tight budget. Because they offer free stock pictures, you’ll certainly come across pictures that are of considerably lower quality, but putting up with poor photos is not a major issue when you don’t have to a pay a dime.
The kind of photograph you choose will largely depend on your marketing plan and your product offering. For example, if your target market is women in their 40s who want to lose weight and get fit, then you’ll want to find images that these women can relate to instantly. Of course, it doesn’t have to relate to them as they really are, but one of the most powerful tactics marketers use is to find images that relate to their target markets’ dreams and desires. For this market you should choose an image showcasing an attractive, fit 40 something. Perhaps you could even find one that includes an equally fit and attractive man. The point is to choose amazing pictures that will build an instant connection with your target market and warm them up to purchase your product.
